About the Author
Douglas Ross is a writer, strategy and innovation advisor, entrepreneur, and mentor to early-stage entrepreneurs. He is currently part of the leadership team of a start-up seeking to disrupt the diagnostic market and has been among the cofounders at two software start-ups. Doug has led, or been part of, numerous teams delivering innovation and visioneering workshops with top-tier clients.
In his corporate career he was responsible for pipeline products, commercialization, launch, and marketed products from niche to blockbuster. Doug is into setting difficult goals and going after them.
He was a misfit at MBA school. Instead of thinking about Black Scholes mathematical models and risk adjusted cost of capital, he was interested in marketing, consumer behavior, and innovation—natural extensions of his psychology undergraduate degree.
Doug grew up on classic rock and modern folk music and is a student of the creative process. He enjoys sharing inspiring stories about how business, technical, musical, and other creations came into being. He spent his early years in Canada making peanut butter cups, mowing lawns, and shoveling snow—anything to make a buck.
Doug is married and lives in Boston, a city impossibly innovative and good at sports. He is most proud of his three adult sons, Alex, Nick, and Ben—creations his wife, Bridget, made possible, as with most things in his life.
Visit Doug’s author page on Amazon.